Beware of the Guitar Shaped Object:

killer of budding musicians

Good stores create a good experience for their customers. Your customers will have an experience, whether its a good one or a bad one is up to you. Imagine most beginning guitar students. Imagine their excitement as they pick out their first guitar. Most likely they're not going to spend a ton of money on this one. They want to see if they're going to stick with it. If you create a good experience and help them become a musician, then they'll be a loyal return customer for years to come. If you try to make a quick buck and sell them a Guitar Shaped Object, chances are, they'll have a horribly frustrating experience with their new venture and give up, never to return to your store again.

Buying a crappy guitar is a frustrating experience. GSOs don't stay in tune. GSOs fall apart. GSOs are made of cheap materials The last thing a beginning guitar player needs is a guitar that makes it harder to play because you have to constantly tune it and fight it. The last thing your store needs is to be the store that sold them this negative experience.

Instead, think of this budding musician buying a Tanara Guitar from you. It's playable. It stays in tune. It didn't break their budget and they can still learn on it. You have joined them on their journey to become a real musican. They'll come to you for advice on future purchases. They'll trust that you'll tell them the truth and not just try to sell them something. They'll buy a second guitar... and they'll buy it from you.

GSOs are good for something. They break really well. So the next time you're on stage, grab that Guitar Shaped Object and slam it down! Then, grab a playable guitarand rock on.